I design systems
that defy defaults.
Product designer at Porter, running the design org's Gen-AI program. I care as much about sharpening the axe as cutting the tree. When the tool I need doesn't exist, I build it.
From chatbots to org mandate.
Every commit below is real, dated, and verified. Watch the altitude.
The basics
Chatbots become daily practice. Honest start, no inflation.
Communication Framework
Tonal matrix + custom GPT for partners who read by keywords and visual cues.
read the case ▸09 may 2025Design Day
LoRA training, image gen, music, avatar video. The whole team hands-on in a day.
see the build ▸Porter icon generator
Brand-true icons on demand.
CopyCat wins the hackathon
The framework became a product. Productivity track.
wonsee the build ▸11 sep 2025Prime 2.0 ships
12 AI narratives seeded both finalist concepts.
see the build ▸Named Design × AI driver
The org mandate. The branch forks here.
forkAI Product Builder
Phase 1 complete, Phase 2 running. The team builds its own tools now.
see the build ▸2026 · interventionsToken audit, north star
698 tokens, machine-readable, zero drift. UAT automation unlocked.
read the case ▸Both tracks open
UAT automation, context engine, Research × AI, public tools on npm. Both doors are open.
the proof
Enough argument.This part you can check.
chapter iii · selected work
Selected work.
case studies
Saving the Company in 3 Weeks: Telecaller Onboarding
SquadStack· CAC ₹10,000 → ₹2,700

Ending Colour Chaos: a Token-First Design System
SquadStack· Side-of-desk audit → funded org program

The Partner Experience Paradox
Porter· 152-screen triage → one phased plan

Porter Prime: The Gemstone Journey
Porter· Prime support tickets −80% (team-reported)
Prime support tickets −80% (team-reported)
chapter v · voices
Word on the street.

I had the privilege of working closely with Zain on several high-impact projects over two years. He was always on point in delivering high-quality user interfaces and prototypes, often coming up with creative solutions under tight timelines.
A standout example of his work was redesigning the onboarding and screening flow for our supply-side mobile app, where his expertise in interface design, prototyping, and UX led to higher profile completion rates and a reduction in customer acquisition cost (CAC).
His quick turnaround time and proactive approach helped keep everything moving forward, and he was always a pleasure to collaborate with. I have no doubt he’ll keep doing great things in his career and continue making a positive impact wherever he goes.
Dalton Pereira
Design Leader at SquadStack
chapter vi · in the field
The rooms I show up in.
Conferences, meetups, and the sessions I run. Every tile links to the quest note I wrote from that room.

Razorpay · Bengaluru · 2026
AI × Design Meetup

Dubai · 2026
DDX Dubai

Atlassian × Friends of Figma · 2025
Future of Design

Bengaluru · 2025
DesignUp E5

my first conference · 2025
Kyoorius Design Yatra

Porter · ran it · 2025
AI Playground Day

Figma · Bengaluru · Nov 2025
Shipped: India builds with Figma

Porter · won it · 2025
Porter AI Hackathon
hi, I'm
Jainulabudeen
product designer · bengaluru
I keep a second brain. This site runs on it, so ask it anything.

