I design systems
that defy defaults.
Product designer at Porter, running the design org's Gen-AI program. I care as much about sharpening the axe as cutting the tree. When the tool I need doesn't exist, I build it.
From chatbots to org mandate.
Every commit below is real, dated, and verified. Watch the altitude.
The basics
Chatbots become daily practice. Honest start, no inflation.
Communication Framework
Tonal matrix + custom GPT for partners who read by keywords and visual cues.
read the case ▸09 may 2025Design Day
LoRA training, image gen, music, avatar video. The whole team hands-on in a day.
see the build ▸Porter icon generator
Brand-true icons on demand.
CopyCat wins the hackathon
The framework became a product. Productivity track.
wonsee the build ▸11 sep 2025Prime 2.0 ships
12 AI narratives seeded both finalist concepts.
see the build ▸Named Design × AI driver
The org mandate. The branch forks here.
forkAI Product Builder
Phase 1 complete, Phase 2 running. The team builds its own tools now.
see the build ▸2026 · interventionsToken audit, north star
698 tokens, machine-readable, zero drift. UAT automation unlocked.
read the case ▸Both tracks open
UAT automation, context engine, Research × AI, public tools on npm. Enter the two worlds.
chapter iv · selected work · case studies + ai builds, one shelf
- № 01
Saving the Company in 3 Weeks: Telecaller Onboarding
case study· SquadStack· 2024· CAC ₹10,000 → ₹2,700· shipped
SquadStack's margins were bleeding through BPO middlemen. A war-mode redesign of telecaller onboarding cut acquisition cost to a quarter, by making the experience good enough to stop paying people to finish it.
read the case → - № 02
Ending Colour Chaos: a Token-First Design System
case study· SquadStack· 2023–2024· Side-of-desk audit → funded org program· shipped
Two product surfaces, three primaries fighting for the same buttons, components breaking on BPO-floor monitors. A bottom-up initiative that became a funded design-system program at SquadStack.
read the case → - № 03
The Partner Experience Paradox
case study· Porter· Dec 2024 → present· 152-screen triage → one phased plan· shipped
Porter's driver-partner app shows 4.7★ across 530k+ reviews, a number that quietly argues against change. I built the case that the rating was a mask, then the strategy, principles, architecture, and phased plan to rebuild the app 7.5 lakh+ partners earn on.
read the case → - № 04
Porter Prime: The Gemstone Journey
case study· Porter· Apr–Sep 2025 · live· Prime support tickets −80% (team-reported)· shipped
Porter's partner-loyalty program had stopped doing its one job: telling partners what winning looks like. I used AI to explore 12 narrative directions, authored the two finalists, and the concept the team shipped turned tier status into something you can see.
read the case → - № 05
A Rubric That Doesn't Drift
ai build· shipped
A heuristic + accessibility evaluator for mobile screens (Nielsen, WCAG, and platform patterns), published as a public package.
see the build →
chapter vi · in the field
The rooms I show up in.
Conferences, meetups, and the sessions I run. Every tile links to the quest note I wrote from that room.
Razorpay · Bengaluru · 2026
AI × Design Meetup
Dubai · 2026
DDX Dubai
Atlassian × Friends of Figma · 2025
Future of Design
Bengaluru · 2025
DesignUp E5
my first conference · 2025
Kyoorius Design Yatra
Porter · ran it · 2025
AI Playground Day
Figma · Bengaluru · Nov 2025
Shipped: India builds with Figma
Porter · won it · 2025
Porter AI Hackathon
hi, I'm
Jainulabudeen
product designer · bengaluru
I keep a second brain. This site runs on it, so ask it anything.